Total Leads
1,284
▲ 18.2% this month
Hot Leads
186
14.5% qualification rate
Bookings
19
₹31.4 Cr property value
5-Min SLA
92%
▲ 6% vs last month
Lead Conversion Funnel
LiveCampaign → Revenue
Meta AdsMeta Ad Spend₹8.40 L
Cost per Lead₹654
Qualified Leads923
Bookings19
Property Value₹31.4 Cr
Hot Leads Requiring Action
| Lead | City | Budget | Property | Score | Received | Owner | Status |
|---|
Hot
0
High-intent / immediate action
Warm
0
Active nurture
Cold
0
Longer purchase horizon
Junk
0
Low-quality / invalid
Campaign Leads
Filters update the result set instantly — ideal for sales triage.
| Name | Source | City | Budget | Requirement | Timeline | AI Score | Category | Assigned Advisor | Stage |
|---|
Live Pipeline: drag any lead card to another stage. The lead record, counts and activity state update immediately.
Drag & drop enabledLead-to-Booking Pipeline
19 Won this monthDubai Property Inventory
Due Today
14
Overdue
3
Completed
28
Today's Follow-Ups
| Time | Lead | Priority | Purpose | Owner | Action |
|---|---|---|---|---|---|
| 10:00 | Rahul Sharma | HOT | Discuss Dubai Marina 1 BHK | Ajay | |
| 11:30 | Priya Shah | WARM | Share payment plan | Neha | |
| 14:00 | Sameer Kulkarni | HOT | Video consultation | Ajay |
Ad Spend
₹8.4L
Leads
1,284
CPL
₹654
ROAS
5.8x
Campaign Performance
| Campaign | Platform | Spend | Leads | Hot | CPL | Bookings |
|---|---|---|---|---|---|---|
| Dubai Marina Investor | ₹2.8L | 402 | 71 | ₹696 | 8 | |
| Dubai Under ₹2Cr | ₹3.1L | 512 | 68 | ₹605 | 7 | |
| Golden Visa Property | ₹2.5L | 370 | 47 | ₹676 | 4 |
5
Active sales advisors
24
Leads currently assigned
6
Unassigned / waiting allocation
Sales Team & Lead Allocation
Assignment is manual in this project. Managers choose the most suitable advisor for each lead.
| Advisor | Role | Speciality | Active Leads | Hot Leads | Status |
|---|
Demo workflow: Open the Leads screen and use the Assigned Advisor dropdown against any lead. The same assignment immediately appears on the Lead 360° profile and pipeline card.
AI Lead Scoring & Qualification
Explainable score combines form intent, budget fit, timeline, funding readiness and behavioural signals.
Leads scored today
32
100% of new Meta leads
Hot leads identified
7
22% immediate action
Auto re-scored
11
Based on replies & activity
Sales overrides
2
Human-in-the-loop
EXAMPLE AI SCORE · RAHUL SHARMA
Why this lead is HOT
Purchase timeline · within 3 months+25
Budget fit · ₹2–3 Cr+20
Investment intent+15
Self-funded / finance readiness+15
Consultation / engagement signal+12
Scoring thresholds
75–100HOT · sales alert + 5-min SLA
50–74WARM · nurture + follow-up
25–49COLD · long-term nurture
0–24JUNK · suppress / review
Explainable AI: every score shown to the sales team includes the contributing reasons. Sales managers can override a bucket when needed.
Live scored leads
| Lead | Intent | Timeline | Budget | AI Score | Bucket | Recommended action |
|---|
Roles & Permissions
Basic access control for a small sales operation — intentionally simple for Phase 1.
Administrator
Business owner / system admin
Dashboard & analytics✓
All leads✓
Assign / reassign leads✓
Property inventory✓
Users & settings✓
Sales Manager
Lead allocation & team oversight
Dashboard & analytics✓
All leads✓
Assign / reassign leads✓
Property inventoryView
Users & settings—
Sales Advisor
Works only on assigned leads
DashboardOwn
Lead accessAssigned only
Change lead stage✓
Send brochure / WhatsApp✓
Assign / reassign—
Demo Users
| User | Role | Access | Status |
|---|---|---|---|
| Vikram Shah | Administrator | Full system | Active |
| Meera Joshi | Sales Manager | All leads + assignment | Active |
| 5 Sales Advisors | Sales Advisor | Assigned leads only | Active |
Lead Qualification Rules
Configure scoring by timeline, budget, purchase intent and readiness.
Purchase within 30 days+30
Budget ₹2Cr++20
Self-funded / ready+20
Consultation requested+15
Automation Rules
🔥 Hot lead → WhatsApp sales alertON
Customer acknowledgementON
Property recommendationON
5-minute SLA escalationON
Follow-up remindersON